Moneyhub, the market-leading fintech and Open Finance firm, has integrated with Idomoo’s Next Generation Video Platform to further drive consumer engagement with their personal finances for its enterprise clients. The integration offers firms using the Moneyhub platform another dynamic way to engage the modern consumer with their financial products and service providers.
Research indicates that 93% of companies using video content experience improved engagement rates. Moneyhub has integrated Idomoo's cutting-edge video platform into its own suite of services, providing clients with the ability to deploy interactive and personalised data-driven videos tailored to their customers’ financial journeys or products, presenting traditional communications in a more accessible and more engaging format.
Video content is in demand — Idomoo’s own research found that over 8 out of 10 (83%) of people want more video content from brands, but only 19% say they frequently receive it. This gap represents a huge opportunity to deliver on customer-centricity, transform how people access and consume financial information and boost engagement and understanding.
Moneyhub and Idomoo have already rolled out personalised pension statement videos on Mercer’s financial management app Mercer Money.
The new integration sends users dynamic, personalised videos that explain their personal pension statements in an easily digestible manner. These videos highlight key information, such as current pension balance, projected retirement income, and recent contributions.
The personalised video service can be utilised across a range of scenarios, including product on-boarding, value or periodic statements, Consumer Duty fulfilment or loan and mortgage applications.
Dan Scholey, Chief Commercial Officer at Moneyhub, commented: “Dynamic communication is a key driver in improving financial inclusion. Lengthy, jargon-heavy paper statements can often be barriers to engagement and understanding. Our partnership with Idomoo represents an exciting step forward for the financial services industry, as users can now see their data presented in an engaging and contextual format. For example, understanding my lifestyle against my insurance needs in a short video rather than reams of letters from my provider. Like dashboards and modelling tools, presentation of static data in a personalised and interactive manner is proven to improve outcomes for individuals and businesses alike”
Mike Stone, VP Sales – EMEA at Idomoo, added: "We are delighted to work with Moneyhub to introduce personalised video technology to the financial sector. Our interactive videos both enhance user engagement and improve the understanding of complex financial information. This partnership demonstrates how technology can make finance and financial admin more consumer friendly and effective.”
Tim Adams, Head of Digital at Mercer said:
“Using personalised videos to deliver annual pensions statements to our members, directly through our platform, has been a game-changer for Mercer Money. Paper statements are one thing, but the way people consume information is changing. We’ve seen fantastic levels of engagement through putting this information in front of our members in a dynamic, straightforward and visually appealing way”
Contacts
Ingrid Anusic Eleanor Ross
Marketing Director, Moneyhub Senior Account Director, Teamspirit (Moneyhub PR Agency)
ingrid.anusic@moneyhub.com ERoss@teamspirit.uk.com
M: +44 783 722 6553 M: +44 7393 758 446
About Moneyhub
Moneyhub’s goal is simple; to work with our clients to improve the financial wellness of people, their businesses, and their communities. Hundreds of companies use our award-winning Open Banking and Open Finance technology to better understand their customers through data so they can comply with Consumer Duty, deliver them more suitable products, and automate money management or payments to ultimately increase their capacity to spend, save or invest more.
For more information, please visit www.moneyhub.com
About Idomoo
Idomoo's Next Generation Video Platform enables the real-time creation and distribution of innovative video formats, such as Personalized Video, Enterprise AI Video and Interactive Video, as well as dynamic marketing collateral like infographics and GIFs. Clients include Allianz, JPMorganChase, Vodafone, Activision, Mercer, Oracle, and American Express. Learn more at www.idomoo.com.